The Forme wordmark applied to the door of a cream vintage car, chrome mirror and steering wheel behind.

How we start

We find the brand.

  • Discovery on your story, market and positioning
  • Moodboards that set the creative direction
  • Concepts explored, refined and pressure-tested with you

What we deliver

You get the system.

  • A full logo suite, drawn for every placement
  • Color, typography and the rules that keep them consistent
  • Guidelines any designer, printer or agency can follow
  • Templates and assets ready for day-one rollout

What's included

01

Logo & Visual Identity

Primary mark, lockups, monogram and favicon.

02

Color & Typography

A palette and type system, and the rules that hold them.

03

Brand Guidelines

One document any designer or printer can follow.

04

Positioning & Rollout

The story, and the templates that put it to work.

Recent rebrand

Client work

Before Forme, and after.

These are Nikki Joon Wellness’s real brand boards: the scattered kit she came with, and the complete identity system we built, logo, palette, type and voice on one page.

We design complete identity systems: logo suites, color palettes, typography, voice and guidelines, built to hold together everywhere your brand shows up.

Nikki Joon Wellness

View case study
Before
The old Nikki Joon Wellness brand board — pink palette, heart logo, script fonts
After
The new Nikki Joon Wellness brand board — green and cream system, refined wordmark
After
Before
Before After

Art direction

The shoot

Instructor portrait in the Atelier studio, warm tonal light
Legs in a held reformer pose, low warm light
The Atelier reformer room, quiet and architectural
Atelier still life: grip socks and branded goods
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