Service 03
Logo, guidelines, colour and typography, positioning and full rollout, built as one system rather than a folder of files.
Explore the serviceHow we think about identity
Not a logo file. A system your team can run with, from business card to billboard.
Every identity ships with the rules that keep it consistent long after handoff.
What we do
One brand, every piece.
Logo & Visual Identity
Primary mark, secondary lockups, monogram and favicon, drawn for every place the brand appears.
Colour & Typography
A defined palette with usage rules and a type system that holds from headline to fine print.
Brand Guidelines
A living document your team can hand to any designer, printer or agency without losing the thread.
Positioning & Rollout
Voice, messaging and applied templates so the identity ships across every touchpoint on day one.
Before & after
From scattered to a system.
Drag the divider. The old Nikki Joon Wellness kit on the left, the identity system we built on the right.
Our process
- 01 Discovery
- 02 Concept & Direction
- 03 Identity Design
- 04 Guidelines & Rollout
Selected work
