The Forme wordmark applied to the door of a cream vintage car, chrome mirror and steering wheel behind.

Service 03

Logo, guidelines, color and typography, positioning and full rollout, built as one system rather than a folder of files.

Explore the service

Our impact

10+ Identities built
60+ Marks drawn
20+ Touchpoints covered
8 Years of experience

How we start

We find the brand.

  • Discovery on your story, market and positioning
  • Moodboards that set the creative direction
  • Concepts explored, refined and pressure-tested with you

What we deliver

You get the system.

  • A full logo suite, drawn for every placement
  • Color, typography and the rules that keep them consistent
  • Guidelines any designer, printer or agency can follow
  • Templates and assets ready for day-one rollout

Logo & Visual Identity

Primary mark, secondary lockups, monogram and favicon, drawn for every place the brand appears.

Color & Typography

A defined palette with usage rules and a type system that holds from headline to fine print.

Brand Guidelines

A living document your team can hand to any designer, printer or agency without losing the thread.

Positioning & Rollout

Voice, messaging and applied templates so the identity ships across every touchpoint on day one.

Recent rebrand

Before Forme, and after.

These are Nikki Joon Wellness’s real brand boards: the scattered kit she came with, and the complete identity system we built, logo, palette, type and voice on one page.

We design complete identity systems: logo suites, color palettes, typography, voice and guidelines, built to hold together everywhere your brand shows up.

Nikki Joon Wellness

View case study
Before
The old Nikki Joon Wellness brand board — pink palette, heart logo, script fonts
After
The new Nikki Joon Wellness brand board — green and cream system, refined wordmark
After
Before
Before After
Next service Web Design →